AESF ANNOUNCES ‘ROAD TO ASIAN GAMES’ CAMPAIGN
Following the announcement of the inclusion of Esports as a game title at the 19th Asian Games Hangzhou 2022, the Olympic Council of Asia (OCA) and the Asian Electronic Sports Federation (AESF) have jointly unveiled the official campaign leading up to the Asian Games titled 'Road to Asian Games' (RDAG).
With Korea being one of the world's leading Esports Nation, the first official launch of the 'RDAG' was proudly hosted in the Korea e-Sports Hall of Fame, by the Korean eSports Association (KeSPA).
The announcement made by the AESF at a launching ceremony in Seoul, Korea also marked a significant milestone for Korean esports with an official joint-marketing signing agreement between Korea e-Sport Association (KeSPA) and the Korean Sports & Olympic Committee (KSOC).
As a show of support, representatives from China Mobile Migu, Blizzard Entertainment, Electronic Arts (EA), Krafton, Perfect World, Riot Games, and were also in attendance, both in person and via online.
This announcement also highlights various facets of the campaign including the official game titles competed, selection programme, competition structure and various other supporting programmes for athletes, fans and esports enthusiasts across Asia.
As the official partner of the AESF, Digital Esports Asia (DEA) is honored to support the AESF to promote the 'RDAG' , and continue to enhance the influence of esports across Asia.